PIA's Sports Deal: $2.19/Month — and Why It Costs More Than Before

Private Internet Access has joined the sports-season promotion its stablemates are running. Watch Live Sports Securely runs from September 23 to October 13, 2026, priced at $2.19/month (82% off) or €1.99/month (81% off) on 24 months plus 2 bonus months. Of the three Kape-owned brands running this campaign, PIA's euro price is the lowest — and its increase over the previous deal is the steepest.

The offer

You pay for 24 months and receive 26, so the honest per-month figure is the total spread across 26 months of service: $2.02, or €1.84. The euro rate is the cheapest of the three Kape campaigns running this week.

The price rose more here than anywhere else

Our coverage of PIA's Fall 2026 deal, which ran September 9–23, recorded the same 26-month term considerably cheaper:

Over the 24 months you pay for, that is $9.60 (or €9.60) more than the identical plan cost two weeks ago — roughly a 22% increase on the rate, and double the rise CyberGhost applied to its own version of this campaign.

So read the "82% off" accordingly. The discount is measured against PIA's month-to-month price, which almost nobody buys; against the price PIA itself was charging in mid-September, this campaign is the more expensive option.

CyberGhost's version of the same campaign

One owner, three campaigns

The identical campaign name and window across PIA, CyberGhost and ExpressVPN is not coincidence. All three — plus ZenMate — belong to Kape Technologies, the British-Israeli company formerly called Crossrider, which acquired CyberGhost in 2017, ZenMate in 2018, PIA in 2019 and ExpressVPN in 2021.

Worth holding in mind when you compare these three against each other: you are comparing products from one parent running one marketing calendar, not three independent competitors bidding for your business. The services themselves remain genuinely different — different jurisdictions, different apps, different audit histories — but the pricing moves together for a reason.

What common ownership means for your privacy

What makes PIA different from its siblings

This is where PIA earns its place rather than being the cheap option:

• Unlimited simultaneous connections. CyberGhost caps you at seven. PIA does not cap you at all, so one subscription covers every device in a household with no slot management — and at $52.56 the per-device cost stops being comparable.
• Fully open-source apps. You can inspect the client rather than take a marketing claim on trust. Almost no mainstream competitor offers this.
• A no-logs policy tested in court, not only in an audit — PIA's inability to produce logs has been demonstrated in real cases. Combined with RAM-only servers, that is stronger evidence than a point-in-time report.
• Servers in 90 countries including all 50 US states, which is genuinely useful for local US broadcasts — relevant given this campaign is built on MLB, NBA and NHL.

And the structural caveat: PIA is US-based, inside the Five Eyes alliance. The courtroom record is the counter-argument, but jurisdiction is a fact about the company that no discount changes. If it is a dealbreaker for your threat model, CyberGhost's Romanian base is the sibling to look at.

Full PIA review: open-source apps, the court record and the US question

The sports framing, honestly

A VPN secures the connection; it does not grant broadcast rights, upgrade a subscription you do not hold, or repeal blackout rules — those are enforced against your account entitlements, not only your IP. Using one to reach content outside the region you bought it in generally conflicts with the streaming service's terms.

What it does do is encrypt everything leaving your device on hotel, café or guest Wi-Fi, and strip the per-protocol visibility ISP traffic shaping depends on. For US sport specifically, PIA's all-50-states coverage is the more relevant feature than the tunnel itself.

FAQ

What do I actually pay?

$52.56 or €47.76, once, covering 26 months — 24 paid plus 2 free.

Is this PIA's best price of the year?

No. Two weeks earlier the same term was $1.79/€1.59 a month. This campaign is about $9.60 more across the term.

How many devices can I connect?

Unlimited — the clearest advantage PIA holds over CyberGhost's seven-device cap.

Does the US jurisdiction matter?

It depends on your threat model. PIA's no-logs claim has held up in court and its servers are RAM-only, but it is a US company inside Five Eyes. CyberGhost, owned by the same parent, is based in Romania.

Is PIA independent of ExpressVPN and CyberGhost?

No. All three are owned by Kape Technologies, which is why the campaign name, window and structure match.

Bottom line

$52.56 for 26 months of a VPN with unlimited devices, open-source clients and a courtroom-tested no-logs record is a genuinely strong package, and for a device-heavy household it is the best value of the three Kape campaigns running this week.

Just price it honestly. This is not PIA's cheapest offer of 2026 — it is about 22% dearer than the deal it replaced — and the "82% off" is measured against a monthly rate nobody pays. Decide on the unlimited connections, the open-source clients and whether a US jurisdiction fits your threat model. Those are the things that did not change on September 23.

Get the PIA sports deal

Campaign pricing and dates are PIA's own for the September 23 – October 13, 2026 campaign. Comparison figures for the previous deal are from our own coverage. Regional pricing and renewal rates differ — check the live offer page before purchasing.